An introduction to the printing process behind stickers
When most people think of stickers, they think of the kind that can be peeled off and stuck to things. But there is a whole process that happens before those stickers reach your hands.
In this article, we’ll take a look at what happens after you order stickers online and how different printing methods can affect their overall quality.
1. Printing stickers
The way stickers are printed can affect their overall quality. There are two main methods of sticker printing: digital printing and screen printing.
Digital printing is a newer technology that has become more popular in recent years. It uses a digital printer to create stickers by directly printing the image onto the material. This method is less expensive and more efficient than screen printing.
Screen printing is an older method that involves creating a stencil (or screen) of the design, and then using that to print the design onto the material. This method is more labor-intensive and expensive, but it allows for more color options.
2. Laminating stickers
After the sticker has been printed, it is usually laminated. Laminating is a process that involves covering the sticker with a thin protective film. This is an optional step, but if you opted for custom vinyl stickers, they will receive a standard lamination.
Lamination protects the sticker from UV light, water damage, and wear and tear. It also makes the colors appear more vibrant and allows the sticker to last longer. You can usually decide between a matte or glossy finish. We prefer gloss as it gives your stickers even more shine.
3. Cutting stickers
The final step in the process is cutting out the shape of the sticker. This can be done with dies, a digitally controlled knife or lasers. Dies stamp out the stickers, whereas the latter two options will follow the outline of the design to create the final shape of the sticker.
There are two main types of sticker shapes you can choose: die-cut and kiss-cut. Die-cut stickers are cut to the exact shape of your design, through the vinyl layer and the backing paper. Kiss cut stickers, on the other hand, are only cut through the material layer, leaving the backing paper intact.
How to order custom stickers
If you’re looking for custom stickers, the best place to start is with a reputable printing company. There are many companies out there that offer sticker printing services, so it’s important to do your research and find one that has experience in printing the type of sticker you need. Once you’ve found a company you trust, simply send them your design, and they’ll take care of the rest.
The benefits of using stickers
Stickers are a great way to promote your brand or product. They’re eye-catching and can be placed just about anywhere, making them ideal for marketing campaigns.
On top of that, custom product labels are inexpensive, making them a great option for businesses on a budget, startups or small businesses. And because they’re so versatile, stickers can be used for a variety of purposes, from product packaging to promotional handouts.
Now that you know a little more about the printing process behind stickers and their many benefits, it’s time to order some for your next marketing campaign and get started today. Do you have more tips and tricks you think we should add? Let us know in the comments.